Methodology

The Judge Name domain name valuation methodology is unique among the industry.  We constantly tweak the model based on actual domain sales occurring in the marketplace.  This ensures that new trends do not get overlooked.  The human element plays a large part as well.  Most of our competition uses automated valuation engines to determine value.  Because a human evaluates each name at Judge Name, hip or buzz-worthy term's values are not lost in the process.

Here is an overview of our valuation criteria:  

-       Past domain sales of similar names (including bid quality & time on market)

-       Similar domain names that failed to sell at auction

-       TLD popularity

-       PPC/PPI Traffic potential

-       Domain Age

-       Indexed pages

-       Typo & Type In traffic potential

-       Domain name length

-       Foreign word value

-       Brand ability

-       SEO potential

-       Affects of hyphens, numbers, and misspellings

-       Search Engine results & frequency

-       Backlink quality & quantity

-       Historic traffic growth

-       Trademark issues

-       Fake traffic generation

-       Word count

-       Intangibles - slang, trends, upcoming topics

Judge Name - The most accurate, timely, and cost effective domain appraisal service available.